“Despite the great rise in direct marketing via email, consumers still see direct mail as more personal and trustworthy. Research by the Direct Marketing Association shows that in spite of the increasing number of online promotions direct mail still outperforms email; for example, its research showed that only 44% could recall a brand after an email campaign whereas 75% could do so after receiving direct mail,” says Shun Mochizuki, Senior Marketing Manager, Small Format Printers, OKI Europe Ltd.

 

“However, because of the convenience of the email 51% of businesses prefer to use a mixed campaign, hence the need for shorter but more impactful, attention-seeking runs. The Pro9’s unparalleled ability to print CMKY + white and, in the case of the Pro9542, CMKY over white in one pass, will ensure print shops and print houses can offer something more striking and different than their competitors.”

 

OKI’s Envelope Print System includes an envelope feeder and conveyer developed by OKI to help drive productivity. Easy to set up and with great media flexibility the Envelope System includes an Envelope Fuser to reduce wrinkle and ensure uniform print across a wide range of designs. It prints the broadest range of envelope sizes (C7 to 13” by 15”) at impressive speeds (up to 500 DL envelopes in under approximately 12 minutes).