Family-run signage business Humphreys Signs has said that the purchase of a new HP Latex R1000 printer has allowed it to make ‘significant progress’ in terms of operating more sustainably and producing environmentally friendly work.

Based in Denbigh, North Wales, Humphreys Signs specialises in the production of signage boards for estate agents, while also offering a range of other printed solutions including banners, posters, health and safety signage, builders’ boards and graphics for the retail and exhibition sectors.

The company was already a longstanding HP customer, operating an HP FB500 UV, a Latex 360 and a Latex 560, but wanted to expand its production capabilities with an additional flatbed machine. It opted for the Latex R1000, which was installed in June 2021 by HP reseller Papergraphics, because of its green credentials, including the fact it runs UL ECOLOGO certified water-based HP Latex Inks that produce odourless prints and are kinder to the environment than their solvent and UV equivalents.

‘We loved the fact that the HP Latex R1000 uses more eco-friendly inks,’ explained Will Humphreys, owner of Humphreys Signs. ‘Not only that, it’s also faster than many other printers, can print a gloss or matte finish and even has the ability to print white ink. We are working to be more eco-friendly and producing more sustainable signage using recyclable media; the HP Latex R1000 printer was the obvious choice when we were looking to add a flatbed option to our production line-up.

‘We were already running two HP Latex roll-to-roll machines and were really happy with the print quality that they were producing, so it made sense to turn to HP for our flatbed solution. The new HP Latex R1000 flatbed printer has already been put to work on a number of new projects.’